About Outright

Our Mission

Outright dramatically streamlines the work involved with running a small business by helping entrepreneurs pay the right taxes, organize their income and expenses, and keep their businesses on track. We help small businesses thrive in our connected world.

Outright's Beginnings

When Kevin Reeth & Ben Curren left Intuit to start their own businesses they struggled with organizing their financial data. "Some of the data was in PayPal, the rest was in bank accounts and spreadsheets, it didn't make any sense, that all of that data was available but in distinct accounts and formats – we needed it in ONE place to be useful." They knew enough from their Intuit days to know that integrating those data sources would be hard, but not quite impossible. Their problem mirrored one faced by millions of other small businesses - too much time and effort spent on the least enjoyable part of running one's own business. Kevin and Ben wanted to help.

They gathered a team of experienced, passionate Rails engineers that would make any high tech entrepreneur drool. This small but growing, agile team, the opportunity to help over 25 million small businesses, and the secret sauce of data as an asset, convinced leading investors including Sequoia Capital, First Round Capital, Shasta Ventures, SoftTech VC, and Felicis Ventures to back Outright.

Where we are today

With over 200,000 customers signing up since that first day in 2008, we've reached a number of milestones over the last three and half years – Even a marriage proposal of sorts. One customer said, I love Outright so much, "I would marry Outright if I could." We are not stopping there. We're fanatical about helping small businesses and what they represent. There's much more work to be done, so we better get going.

In July 2012, Outright was acquired by Go Daddy, the world's largest domain name registrar and Web hosting provider.* The acquisition was a natural fit, Go Daddy and Outright are both passionate about helping small businesses grow. Go Daddy helps small businesses get online with website services and Outright offers the behind-the-scenes bookkeeping that small businesses need. Both companies are 100 percent committed to providing easy-to-use, affordable solutions to help small businesses run and grow.

*Largest worldwide mass-market hosting provider by annual revenue. Source Tier 1 Research, Mass-Market Hosting Report-Winter 2012.

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